WELCOME TO MY BLOG 🙂
A little bit about me
Hello everyone! My name is Wan Chiee. I’m a management student minoring in marketing, finance, and international business who hopes to share some thoughts on current business trends.
Testimonials
What Marketers Say
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.“
Peter Drucker
“Whether it’s B2B or B2C, I believe passionately that good marketing essentials are the same. We are all emotional beings looking for relevance, context, and connection.”
Beth Comstock
News
Recent Posts
- Welcome to the world of BIG DATA!Gone are the days when marketing campaigns were determined by guesswork of what customers want. Important marketing decisions can now be guided by big data. As compared to aggregative advertising used in the past, campaigns that utilize big data generate greater value. Using significant insights gained from all the data captured, online marketers can showContinue reading “Welcome to the world of BIG DATA!”
- Goodbye Cash?The world is slowly but surely moving to a cashless society. There are a plethora of digital payment solutions in the market. Contactless payment systems are being fuelled by technology with the growth of smartphone penetration and internet access. Fast paced the development of digital payment infrastructure and slowing the use of cash. The mainContinue reading “Goodbye Cash?”
- The Rise of “Live Commerce”“Live commerce”, a new term used to describe the combination of online streaming media and internet commerce. It is revolutionizing the retail industry and consumer shopping habits. Just as online shopping took over the retail industry, live streaming promises to evolve e-commerce today. Live commerce provides a new customer shopping experience, improve engagement and boostContinue reading “The Rise of “Live Commerce””
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