Welcome to the world of BIG DATA!

Gone are the days when marketing campaigns were determined by guesswork of what customers want. Important marketing decisions can now be guided by big data. As compared to aggregative advertising used in the past, campaigns that utilize big data generate greater value.  Using significant insights gained from all the data captured, online marketers can show

Goodbye Cash?

The world is slowly but surely moving to a cashless society. There are a plethora of digital payment solutions in the market. Contactless payment systems are being fuelled by technology with the growth of smartphone penetration and internet access.  Fast paced the development of digital payment infrastructure and slowing the use of cash.  The main

The Rise of “Live Commerce”

“Live commerce”, a new term used to describe the combination of online streaming media and internet commerce. It is revolutionizing the retail industry and consumer shopping habits. Just as online shopping took over the retail industry, live streaming promises to evolve e-commerce today. Live commerce provides a new customer shopping experience, improve engagement and boost

Spreading Love during COVID-19 pandemic

The world economy is at risk due to the outbreak of Covid-19 virus. Even the most bustling cities in countries like India, Italy, Australia and the UK are forced to lock down, causing widespread fear and disruption. Businesses have come up with creative ideas to remain connected with customers in times of isolation. Credit: Getty/

The New Era of Marketing- Digital Marketing

Technology has penetrated marketing for decades, changing the game of how businesses used to operate especially in the marketing field. By embracing digital marketing, marketers now can go beyond traditional paper advertisements to directly infer and shape the customer behaviour. Digital Marketing or “eMarketing” is the use of  multiple channels and technologies to analyse, build,